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***This is a remote position, but we are currently only able to hire within the U.S.*** Position Summary &nbsp;As a Digital Strategy Manager, you have a deep knowledge of digital marketing both from a strategic and practitioner perspective, as well as being experienced and proficient in analyzing and leveraging data to support the marketing strategy. In this role, you will work closely with both our internal agency team and clients to develop and execute effective digital marketing strategies, analyze reporting, run quarterly business reviews, and lead annual strategy planning sessions. Analytical skills partnered with industry experience allow you to ideate, architect, and lead a marketing strategy that transforms business and drives revenue. You build strong partnerships grounded in trust because you are a strong communicator, a passionate problem solver, an innovative thinker, and a leader with years of experience to back up your vision.In addition, the right candidate will embody our company values of being:<ul><li>WE LOVE NEW IDEAS - Curiosity is in our DNA</li><li>WE ARE IN IT TOGETHER - Be a person people count on</li><li>WE ARE PROBLEM SOLVERS - Thinking critically to bring solutions to the table</li><li>WE DO THE RIGHT THING - Make choices everyone can stand behind</li></ul>Location3 is committed to creating a diverse and inclusive company culture, and our team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under law. Additionally, Location3 is committed to diverse and equitable hiring practices. If you are a candidate who identifies as diverse and would like to self-identify, please let us know. Providing this information is completely voluntary.Expected Salary - $90,000 to $100,000 annually depending on experienceEssential Job Functions:<ul><li>Client Relationship Management: Acts as the primary point of contact for clients, establishing strong relationships with key stakeholders, including CMOs and other corporate marketing team members. Proactively communicates with clients to understand their needs, address concerns, and ensure their satisfaction throughout the engagement</li><li>Develops and executes Digital Marketing Strategy: Collaborates with clients to understand their business objectives and develop comprehensive digital marketing strategies that align with their goals. Implements strategic initiatives across various digital channels, including Google Ads, Meta, Programmatic DSP, SEO, and other relevant platforms.<ul><li>Takes a leadership role in understanding and championing clients’ marketing and advertising objectives by gaining a deep knowledge of the marketplace, growth plan, brand strategy, products and services, competition, organizational structure, and internal processes.&nbsp; &nbsp;</li></ul></li><li>Ability to conduct in-depth market and industry research as part of the discovery and quarterly/annual planning processes</li><li>Partners with clients as a trusted advisor to make bold decisions that span marketing and technology to drive change and growth.</li><li>Works to identify new opportunities, drive continual innovation, and lead strategic thinking that meets clients’ needs and grows their marketing programs which, in turn, drives revenue for Location3.</li><li>Ability to story-tell and effectively sell-in new marketing initiatives.</li><li>Analytics and Reporting: Utilizes advanced digital marketing analytics tools such as Google Analytics 4 (GA4) and other platforms to analyze campaign performance, track KPIs, and generate actionable insights. Prepares comprehensive reports and presents findings to clients, providing strategic recommendations for optimization and improvement.</li><li>Quarterly Business Reviews (QBR) and Annual Strategy Planning: Leads quarterly business review meetings with clients, assessing campaign performance, discussing results, and identifying areas for growth and improvement. Leads annual strategy planning sessions to align marketing initiatives with business objectives, ensuring long-term success.</li><li>Conversion Rate Optimization (CRO): Develops customer journey maps and implements creative funnels and sequencing strategies to enhance user experience and maximize conversions. Builds and manages A/B/multivariate testing programs for creative assets and landing page UX, leveraging data-driven insights to optimize performance.</li><li>Budget Forecasting: Works closely with clients to forecast and manage digital marketing budgets effectively. Monitors spending and allocates resources strategically to achieve maximum ROI.</li></ul>Essential Job Requirements:<ul><li>5+ years of proven digital marketing experience working to plan, launch, and analyze cross-channel campaigns including paid search, display, programmatic, social media, and SEO<ul><li>Experience within franchise and multi-location space is preferred</li></ul></li><li>5+ years of proven experience directly managing client relationships, including ownership of performance KPIs and reporting</li><li>3+ years of hands-on experience managing ad campaigns in platforms such as Google Ads, Meta, LinkedIn, and Programmatic DSP<ul><li>Experience in Paid Search, Paid Social, and Shopping campaigns preferred</li></ul></li><li>Track record of collaborating with CMOs and other corporate marketing team members to achieve marketing goals.</li><li>3+ years of expertise in digital marketing analytics, including proficiency in tools such as Google Analytics 4 (GA4), attribution modeling, and budget forecasting</li><li>Experience with analyzing and interpreting Power BI marketing reports and visualizations and developing data-driven marketing recommendations.</li><li>Knowledge of unified measurement approaches, including Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM), and the ability to leverage these methodologies to provide comprehensive insights on campaign performance and ROI.</li><li>Clear understanding of Martech and how technology platforms such as CRM, ad tech, CDP, and Marketing Automation can be integrated for interoperability.</li><li>Demonstrated experience in full-funnel marketing strategies, encompassing customer journey mapping, creative funnels, and sequencing.</li><li>Proven expertise in developing and managing A/B/multivariate testing programs for creative assets and landing page UX.</li><li>Comprehensive understanding of SEO best practices and proven success in optimizing both corporate and local SEO efforts.</li><li>In-depth understanding of the evolving digital landscape, including knowledge of privacy regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) and ad platform policy restrictions.</li><li>Familiarity with cookieless targeting and measurement strategies, keeping up to date with industry trends and best practices for effective targeting and measurement in a post-cookie era.</li><li>Strong critical thinking skills, ability to think quickly and work autonomously.</li><li>Gifted communicator and presenter with storytelling experience.</li><li>Outstanding organizational skills, some project management skills preferred.</li><li>Fosters a culture of trust, transparency and teamwork both internally and externally.</li><li>Ability to effectively manage and nurture a team of 1 or more people.</li><li>Up to 25% travel within the continental US.</li></ul>About UsCreative Thinkers, Data Geeks &amp; Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60+ full-time employees who service global, national, and local brands. More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.Why Us?Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Teams. We have a dedicated in-person annual company retreat that includes our annual golf day as well as remote monthly events like learning hours, team happy hours, and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, every other Friday off, every other half-Wednesday off, remote work equipment, a remote equipment reimbursement and more.

Digital Strategy Manager

Founded in 1981 in partnership with whistleblowers, the Project On Government Oversight (POGO) is a nonpartisan independent watchdog that works to expose waste, corruption, abuse of power, and other instances where the government fails to serve the public. We champion reforms to achieve a more effective, ethical, and accountable federal government that safeguards constitutional principles. POGO has an over $7 million annual budget that supports a staff of over 50 employees.POGO is looking for a talented Vice President of Policy and Government Affairs (VPPGA) to develop, implement, and oversee the organization’s policy, advocacy, and government affairs work to ensure that it reflects long-term and short-term strategic priorities. The VPPGA is a member of the executive team and leads POGO’s policy teams to set strategic policy and advocacy goals. Teams overseen include Effective and Accountable Government, Center for Defense Information, The Constitution Project, Government Affairs, and Civic Engagement. The Vice President of Policy and Government Affairs reports directly to the Executive Director/President.We encourage potential applicants to apply even if they only have experience or familiarity in some of the areas described below. We fully recognize that many great candidates will not have experience in all of the areas we list, or may have relevant experiences and skills that we have not listed or considered.Responsibilities include:&nbsp;<ul><li>In coordination with the executive director and the rest of the executive team, play a leadership role in the overall development, strategic planning, service delivery, and management of the organization’s policy work across multiple teams, including yearly and quarterly priority objective setting and evaluation.</li><li>Create an effective reform advocacy strategy to engage policy makers, the media, and organizational stakeholders that reflect organizational priorities.</li><li>Oversee the coordination, integration, review, and evaluation of policy areas and related services, promoting collaborative relationships between teams and ensuring that the expectations of the executive team and other relevant stakeholders are consistently met.</li><li>Represent the organization in public forums as well as high level meetings with government officials.</li><li>Directly supervise policy directors and team leads and work closely with staff to coordinate among all teams.</li><li>Assist directors in creating and actively maintaining work plans and evaluation metrics.</li><li>Oversee team projects to ensure alignment with organizational priorities and consistency across teams.</li><li>Foster a highly effective work culture with strong leadership development to all staff through quality coaching and feedback.</li><li>Promote justice, equity, diversity, and inclusion both internally and externally in POGO policy development and advocacy.</li><li>Deploy resources efficiently and effectively toward organizational goals, working with staff to effectively balance workload and prevent burnout.</li><li>Assist the cross organizational teams as needed or required.</li></ul>Qualifications include:<ul><li>Minimum five years of senior leadership experience overseeing multiple policy and/or civic engagement programs in a nonprofit, governmental, or other philanthropic organization.</li><li>Deep knowledge of federal government operations or programs.</li><li>Experience managing a high-performing team in a multi-disciplinary structure, which included professional development and mentorship.</li><li>Experience managing and balancing multiple work streams and work styles to ensure organizational priorities were met.</li><li>Strong relationship builder with the ability to find common ground, build consensus where possible, and strengthen collaboration among organizational teams and diverse external stakeholders.</li><li>Outstanding written and verbal communication skills.</li><li>Capacity to bring innovative approaches to complex public policy challenges and deliver impact related to programmatic goals.</li><li>Ability to deliver stakeholder buy-in for program goals.</li><li>Strong focus on justice, equity, diversity, and inclusion in internal operations and program work.</li><li>Sound judgement in handling sensitive and confidential matters.</li><li>Limited travel may be required.</li><li>Must be able to respond to urgent matters during evenings/nights/weekend as required.</li><li>Deals with confidential information and/or issues using discretion and judgment for sources, methods, and advocacy.</li><li>Commitment to an inclusive work environment.</li></ul>Compensation, benefits, and other information:This position is based in the Washington, DC region.This is a full-time position and includes the listed benefits:<ul><li>Competitive nonprofit salary in the range of $122,000 - $140,000</li><li>Health, dental, and vision insurance</li><li>403(b) employee investment plan available, with employer retirement contribution once eligible</li><li>Life insurance, short-term and long-term disability coverage</li><li>Paid holiday, vacation, and sick leave</li></ul>To Apply: Submit a cover letter and resume. No phone calls please.Application Deadline: October 16th, 2024 POGO is committed to a diverse and inclusive workforce and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or genetics. We encourage all interested and qualified individuals to apply.

Vice President of Policy and Government Affairs

Alumni Relations Manager - Communications &amp; Special Projects UIW Mission Position Summary The Alumni Relations Manager-Communications &amp; Special Projects is responsible for developing and coordinating communications and executing special projects to promote alumni relations. The Alumni Relations Manager-Communications &amp; Special Projects reports to the Senior Director of Alumni Relations. Essential Functions Job Duties Knowledge Skills and Abilities <ul> <li>Demonstrated success in volunteer management and event planning.</li> <li>Ability to effectively organize, prioritize, and manage multiple projects and events.</li> <li>Ability to effectively write and design materials for print and web use.</li> <li>Self-starter with the ability to work independently.</li> <li>Excellent oral and written communication skills, to include public speaking.</li> <li>Strong computer skills, Microsoft proficiency specifically Word, Excel, PowerPoint, Outlook and OneDrive applications, mail merges, design suites and all social media platforms.</li> <li>Ability to travel for Alumni engagement events.</li> <li>Ability to work effectively with individuals from diverse communities and cultures.</li> <li>Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.</li> </ul> Required Education Bachelor's Degree. Required Work Experience <ul> <li>Two (2) years of professional experience in alumni relations, communications, special events programming, volunteer management or a related field.</li> <li>Three (3) years of professional experience communicating with internal and external stakeholders (such as alumni, business leaders or professionals) in multiple platform settings, such as networking, civic organizations, events, community service, etc…</li> <li>One (1) years or experience writing and editing for print and all forms of media, to include social media.</li> </ul> Preferred Qualifications <ul> <li>Master's Degree.</li> <li>Experience with Raiser's Edge, Blackbaud and/or other databases &amp; CRMs.</li> <li>Experience with HTML and/or web development and design.</li> <li>Experience working with My Emma or similar mass email tools.</li> <li>Experience working with a diverse group of alumni and other professionals.</li> <li>Experience managing volunteers.</li> <li>Experience working in a non-profit organization or institution of higher education.</li> </ul> Required Certifications, Licenses or Registrations Must have a valid driver license, driving record that is insurable by UIW insurance carrier, and be at least 21 years of age, as required to drive for UIW. Work Hours Monday through Friday 8am to 5pm with extended hours as needed, especially in the planning and execution of events, to meet departmental goals. Physical Demands <ul> <li>Ability to lift up to 25lbs for table set-up/tear-down at events.</li> <li>Ability to reach overhead, bend, squat to retrieve events materials.</li> <li>Ability to push/pull event equipment carts holding up to 50 lbs.</li> <li>Ability to actively engage in events for extended periods of time.</li> <li>Ability to regularly move about campus and event venues to actively engage alumni, faculty, staff, and current students, as well as attend meetings on and off campus.</li> <li>Ability to travel by vehicle to assigned out of town events.</li> </ul> Posting Number: AS2039PO Job Type: Full Time Job Category: Administrator (exempt) Desired Start Date: 10/01/2024 Position End Date (if temporary): Reports To: Director of Alumni Relations Salary: $50,000 Annualized Open Date: 09/04/2024 Close Date: Open Until Filled: Yes Special Instructions to Applicant N/A. To apply, visit <a href="https://apptrkr.com/5601770" target="_blank">https://jobs.uiw.edu/postings/26697</a> UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy).jeid-d3b73647925f504da294a5235ff3069b

University of the Incarnate Word

Alumni Relations Manager - Communications & Special Projects

Founded in 1981 in partnership with whistleblowers, the Project On Government Oversight (POGO) is a nonpartisan independent watchdog that works to expose waste, corruption, abuse of power, and other instances where the government fails to serve the public. POGO has an over $7 million annual budget that supports a staff of over 50 employees. Join us as we champion reforms to achieve a more effective, ethical, and accountable federal government that safeguards constitutional principles.POGO is looking for a Director of Civic Engagement to develop and lead the implementation of the organization’s civic engagement strategy. The Director will be part of the leadership team and supervise staff and contractors and collaborate across internal teams across the organization to build a stronger network of engaged external partners.We are looking for someone to bring a community equity and justice-minded approach to how we build power and influence to create changes that positively impact those most affected in our priority areas of work. POGO primarily focuses on federal-level policy and is looking for someone who can mobilize folks to create change at a federal level.Candidates well qualified for this role will be an exceptional people leader and have experience building diverse, cross-partisan relationships from the ground up, basic understanding of one or more of our priority areas, solid working knowledge of the federal legislative process, have a passion for changing what’s politically possible and a commitment to infusing equity and justice into their approach. A successful candidate will also be seasoned in training, coalition/network building, digital narrative change, leading community listening sessions, developing grasstops and/or grassroots strategies, writing op-eds, planning hill days, etc.This position would be nested within POGO’s Policy and Government Affairs Division. This division is currently comprised of the Government Affairs team, the Civic Engagement team, and 3 policy teams (Center for Defense Information, The Constitution Project, and Effective &amp; Accountable Government). See below for a snapshot of POGO’s current policy portfolio across each team:<ul><li>The Center for Defense Information (CDI) advocates for a more effective sensible defense budget and strategy, including the health and safety if service members, building a pentagon budget to make us safer and not line the pockets of defense contractors, and enhancing effective engagement of civilians on military issues.</li><li>The Constitution Project (TCP) seeks to strengthen democratic institutions and protect individual rights when threatened by the government's national security and policing powers, including reining in government surveillance, holding federal law enforcement accountable, and building a Supreme Court worthy of the public's trust.</li><li>The Effective and Accountable Government (EAG) team advocates for government transparency, accountability, and effectiveness, including protecting whistleblowers, strengthening Inspectors General, tracking federal spending (outside of pentagon spending), and strengthening merit based civil service.</li><li>The Government Affairs (GA) team leads government affairs and lobbying efforts for the organization and cultivates relationships on the hill that connect teams to influential people on the hill (elected officials, staffers, those with insider knowledge). </li></ul>We encourage potential applicants to apply even if they only have experience or familiarity in some of the areas described below. We fully recognize that many great candidates will not have experience in all of the areas we list, or may have relevant experiences and skills that we have not listed or considered.Responsibilities include:&nbsp;<ul><li>In collaboration w/ POGO’s policy/GA, digital, and communications teams (and other relevant teams across the org), lead the creation and implementation of a comprehensive annual and 5-year civic engagement strategy that clearly outlines a path for POGO to be better informed and in community with organizations and individuals who are impacted in our priority areas.</li><li>Serve as an in-house civic engagement subject matter expert, advising policy teams on effective ways to better engage local communities.</li><li>Identify civic engagement-related opportunities within the division and/or organization’s overall strategy.</li><li>Build and maintain external strong relationships with individuals, organizations, and coalitions to strengthen the policy campaigns that POGO leads.</li><li>Establish new partnerships on behalf of POGO.</li><li>Represent POGO in external meetings and events.</li><li>Collaborate with other Directors, general staff, and the Executive Team to develop a civic engagement strategy is aligned with the organization’s mission, vision, and values.</li><li>Contribute as a member of the Leadership Team (directors + executive staff) to build cohesion, trust, and connectedness across the organization.</li><li>Ensure that the Civic Engagement Team is informed, connected, and aligned with organizational shifts and changes.</li><li>Integrate principles of justice, equity, diversity, and inclusion into POGO’s civic engagement strategy.</li><li>Develop and maintain systems to monitor and evaluate civic engagement progress and outcomes.</li><li>Supervise, inspire, and develop early career full-time staff on the Civic Engagement team</li><li>Develop work plans for the civic engagement team that contribute to the organization’s civic engagement strategy.</li><li>Contribute to grant proposals and communicate with foundations and funders.</li><li>Prepare language for reports to the public (our annual impact report) or funders that communicates civic engagement’s impact and outcomes.</li><li>Other duties as needed or required to advance POGO’s mission.</li></ul>Qualifications include:<ul><li>Minimum 5 years experience playing a lead role in planning and executing federal grassroots and/or grasstops issue-based advocacy campaigns (preferably both).</li><li>Solid working knowledge of the federal legislative policymaking process, lobbying/hill facing advocacy, and how it can intersect with community-level civic engagement.</li><li>Track record of success in advocacy campaigns, political education curriculum design, coalition building, community engagement.</li><li>Demonstrated experience integrating justice, equity, diversity, and inclusion into campaigns and into their leadership style.</li><li>Minimum 3 years directly supervising and leading full-time, permanent staff (especially early career staff) in a way that is inspirational, accountable, and supportive.</li><li>Empathetic and self-aware leader who is effective at building trust, connecting across difference, and inspiring people to take action.</li><li>Courageous leader who is unafraid to hold space for conversations around the connections between civic engagement and race, gender, ability, immigration status, class, etc.</li><li>Clear, kind, and direct communication and conflict-resolution skills.</li><li>Ability to navigate ambiguity and lead with vision in a new and evolving role.</li><li>Deals with confidential information and/or issues using discretion and judgment.</li><li>Effective at independently building and maintaining relationships and partnerships from the ground up (think cold calling).</li><li>(+) Working knowledge of POGO’s work areas (including but not limited to Pentagon accountability, Customs and Border Protection, government surveillance, federal spending tracking, etc.) preferred but not required.</li><li>(+) Experience with civic engagement software (e.g. Quorum Stakeholder) or other methods of tracking engagement preferred but not required.</li></ul>Compensation, benefits, and other information:This position is eligible for remote work from anywhere within the United States provided you are available during POGO’s work hours of 9AM-6PM in the Eastern Time Zone. Otherwise, the position and POGO are based in Washington, DC.This is a full-time position and includes the listed benefits:<ul><li>Competitive nonprofit salary in the range of $92,000 - $112,000</li><li>Health, dental, and vision insurance</li><li>403(b) employee investment plan available, with employer retirement contribution once eligible</li><li>Life insurance, short-term and long-term disability coverage</li><li>Paid holiday, vacation, and sick leave</li></ul>To Apply: Please submit a resume and cover letter specifically detailing your interests in working at POGO. No phone calls please.Application Deadline: September 25th, 2024 POGO is committed to a diverse and inclusive workforce and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or genetics. We encourage all interested and qualified individuals to apply.

4 Marketing / Communications / PR Jobs in United States