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(senior level): $65,000 to $80,000 annually depending on experience.Expected Salary Range for Paid Search Marketing Manager (mid-level): $50,000 to $68,000 annually depending on experience. &nbsp;We have multiple paid search opportunities ranging from mid-level to more experienced. We are looking for seasoned and dynamic Paid Search experts who will be accountable for channel strategy and day-to-day management of client campaigns. These positions will be responsible for the overall portfolio performance and will aid in the integration of Pay-Per-Click data into other services across the account team. &nbsp;In addition, the right candidate will embody our company values of being:<ul><li>WE LOVE NEW IDEAS - Curiosity is in our DNA</li><li>WE ARE IN IT TOGETHER - Be a person people count on</li><li>WE ARE PROBLEM SOLVERS - Thinking critically to bring solutions to the table</li><li>WE DO THE RIGHT THING - Make choices everyone can stand behind</li></ul>Location3 is committed to creating a diverse and inclusive company culture, and our team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under law. Additionally, Location3 is committed to diverse and equitable hiring practices. If you are a candidate who identifies as diverse and would like to self-identify, please let us know. Providing this information is completely voluntary.Primary Responsibilities:<ul><li>Day-to-day optimization and monitoring of assigned accounts, with a specialized focus on direct response and performance</li><li>Ongoing recommendations for campaign growth, enhancement, and innovations</li><li>Responsible for implementing client PPC strategy and identifying tactics necessary for the proper management of campaigns</li><li>Assists in managing client relationships by balancing their day-to-day needs and their long-term objectives</li><li>Compilation of performance results on a weekly, monthly and quarterly basis with analysis for client presentations</li><li>Remaining on top of the search industry</li><li>Collaborating with other departments within the company</li><li>Establishing priorities and providing detailed goals, expectations and performance standards</li><li>Relates important decisions and actions to the big picture</li><li>Client facing experience</li><li>Presentation skills</li><li>Tracks, analyzes, and reports on performance against client business objectives and KPIs (senior level)</li><li>Considers all Google Ads best practices and recommendations to maintain our Google Premier Partner status (senior level)</li><li>Management experience (senior level)</li></ul>Our Requirements<ul><li>Bachelor’s degree in marketing or related field</li><li>1-2 years’ experience in PPC management (mid-level)</li><li>4+ years’ experience in PPC management for direct response, performance-based ROI campaigns (senior level)</li><li>Minimum 1 year experience working in direct response, performance-based ROI campaigns</li><li>Experience in display and paid social a plus</li><li>Acute attention to detail</li><li>Excellent written and verbal communication skills</li><li>Strong Excel skills, particularly in the use of formulas and vlookups</li><li>Strong analytical skills and ability to sort through data and find solutions to challenges</li><li>Self-starter who is able to work both independently and collaboratively in a team environment</li><li>Extensive knowledge of Google &amp; Microsoft Ads</li><li>Previous agency experience a plus</li><li>Relevant industry certifications a plus</li><li>Experience utilizing Search Ads 360 a plus</li><li>Must have experience in Local Inventory Ads</li></ul>About UsCreative Thinkers, Data Geeks &amp; Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60+ full-time employees who service global, national and local brands. More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.Why Us?Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Teams. We have a dedicated in-person annual company retreat that includes our annual Golf Day as well as remote monthly events like learning hours, team happy hours, and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, every other Friday off, remote work equipment, a remote equipment reimbursement and more.

Paid Search Marketing Manager opportunities

Associate Vice President for Enrollment Marketing and Creative Services The University of Texas at El Paso <a href="https://apptrkr.com/get_redirect.php?id=5814536&amp;targetURL=https://www.utep.edu" target="_blank">The University of Texas at El Paso</a> (UTEP) seeks an experienced and forward-thinking marketing leader to be its <a href="https://apptrkr.com/5814536" target="_blank">Associate Vice President for Enrollment Marketing and Creative Services</a> (AVP). This senior leadership role oversees all enrollment marketing activities as well as the Creative team of the Division of Marketing and Communications. Working closely with the Marketing and Communications leadership team and the Vice President of Enrollment Management, the AVP will be responsible for the overall quality and delivery of the marketing elements of the strategic enrollment plan. Growing UTEP's institutional brand recognition in identified emerging and potential new secondary markets will be among the top priorities for this new leader to support. This is an exciting time for a marketing leader to make a significant impact on how UTEP is perceived by external audiences and resulting enrollment outcomes as the university seeks to grow and diversify its student body. Reporting directly to Lucas Roebuck, Vice President of Marketing and Communications, the new AVP will be responsible for managing the team of 11 creative services professionals as it develops into a more proactive, strategic, and efficient unit that is prepared to meet the changing needs of the university. Serving as chief creative director for the team's marketing plans and deliverables, the new leader will foster a culture of critique and feedback to promote the team's understanding of enrollment needs and ensure consistency in quality. The AVP will also manage the department budget with an eye toward maximizing return on investment of resources. The successful candidate will have a bachelor's degree in marketing, design, writing, or a related field, and at least seven years of progressive leadership in creative management. They should have extensive knowledge of marketing best practices and a proven track record of leading creative professionals and managing complex projects successfully. Experience in higher education and/or working with bicultural audiences is preferred. UTEP is America's leading Hispanic-serving university and ranked in the top 10 nationally for social mobility. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, UTEP is a public research university that transforms lives. Ninety-four percent of UTEP's 25,000 students are from historically underrepresented backgrounds, and many are the first in their families to go to college. At UTEP, students have access to 171 bachelor's, master's, and doctoral degree programs in eight colleges and schools. UTEP is the only open-access, top-tier research university in the United States, yet its retention rates exceed those of many selective institutions. UTEP's strategic goals are outlined in <a href="https://apptrkr.com/get_redirect.php?id=5814536&amp;targetURL=https://www.utep.edu/strategic-plan/" target="_blank">American's Leading Hispanic-Serving University: 2030 Strategic Plan</a>. El Paso County is a highly livable, bi-cultural community with affordable homes and attractive neighborhoods. Approximately 2.2 million people live in the combined metropolitan area of El Paso and Ciudad Juárez. Surrounded by stunning mountains, El Paso experiences more than 300 days of sunshine annually with a dry climate and is regularly ranked among the safest large cities in the United States. The city also boasts a robust economy and strong job market in various sectors, is home to several Fortune 500 company sites, and offers numerous arts, cultural, and outdoor recreational opportunities. Inquiries and nominations may be directed to WittKieffer consultants Rob Springall and Jessica Cummings at <a href="https://apptrkr.com/get_redirect.php?id=5814536&amp;targetURL=mailto:UTEPMarketing@Wittkieffer.com" target="_blank">UTEPMarketing@Wittkieffer.com</a>. Candidates should provide, as two separate documents: a resume and a letter of application that addresses the themes described in the <a href="https://apptrkr.com/get_redirect.php?id=5814536&amp;targetURL=https://api.wittkieffer.com/wp-content/uploads/position/leadership-profile-utep-avp-for-enrollment-mktg-and-creative-services-10-23-2024-final.pdf?_gl=1*1npqauh*_gcl_au*MTA5NDM4MzY3NS4xNzI0MjUzMjU4" target="_blank">Leadership Profile</a>. For fullest consideration, candidate materials should be submitted promptly; UTEP will review candidates until a final selection is made. Application materials should be submitted using the <a href="https://apptrkr.com/get_redirect.php?id=5814536&amp;targetURL=https://candidateportal.wittkieffer.com/login?returnUrl=%2Fdescription%3FjobID%3D200551" target="_blank">WittKieffer Candidate Portal</a>. In keeping with its access, excellence, and impact mission, The University of Texas at El Paso is committed to an open, diverse, and inclusive learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment. The University of Texas at El Paso is an Equal Opportunity/Affirmative Action employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee's or prospective employee's right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972. jeid-f2b88cc9d00040eb8b5026e73b7bdc3e

The University of Texas at El Paso

Associate Vice President for Enrollment Marketing and Creative Services (AVP)

Florida International University is a&nbsp;<a href="https://top50.fiu.edu/" target="_blank">top public university</a> that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.Communications &amp; Marketing Manager - 533610Job Summary:Responsible for day to day operations of the Office of Business Services (OBS) Marketing Department including website, social media, graphic content, e-mails and onsite tabling and activation. Tracks analytics with respect to all web based marketing tools. Presents OBS information to student, faculty and staff groups. Responsible for scheduling marketing staff and ensuring the productivity of the hourly team.<ul><li>Develops specific marketing campaigns in coordination with OBS directors to drive revenue and awareness growth. Holds meetings with the Office of Business Services (OBS) directors to identify areas of opportunity. Works closely with the Marketing Director to develop communication strategies that will be effective and resonate.</li><li>Manages Shop.FIU website, content and real time accuracy of information to include hours of operation; menu of services; promotions, specials and calendar of events; and links to external websites.</li><li>Manages Social Media accounts. Reviews images prior to submission. Drives engagement, campaigns and topics. Records metrics and communicate to upper level management.</li><li>Coordinates activation opportunities to include management of internal and external partners.&nbsp; Ensures scheduling of staff, allocation of resources and any measurement requirements for marketing metrics are met and later communicated to senior management.</li><li>Manages E-Mail communication and dissemination. Works closely with Marketing Director on content. Identifies community groups to send relevant e-mail communication. Tracks open and click through rates and communicate to upper level management.</li><li>Manages display monitors and graphic software behind content.&nbsp; Refreshes and keeps current as necessary and applicable.</li><li>Oversees orientation program. Develops content in coordination with the Marketing Director.</li><li>Manages graphic content used by OBS. Oversees its development and brand logos.&nbsp; Acts as final editor on graphic content.</li><li>Sources external vendors for goods and services.</li><li>Presents to student, faculty and staff groups as needed to inform, train and promote OBS services.</li><li>Ensures the productivity of team and that the team meets deadlines.</li><li>Works in collaboration with the division of External Relations on all collateral material and advertising.</li><li>Performs essential duties in any emergencies such as hurricanes, public health emergencies, and/or any other university emergency closing.&nbsp; The employee is expected to be available to report to work as needed during university emergency closing with appropriate notification of a department administrator.</li></ul>Minimum Qualifications:&nbsp;Bachelor's degree in Marketing, Media/Public Relations, Communications or appropriate degree and three (3) years of experience in a related field.Desired Qualifications:&nbsp;<ul><li>Web and graphic design experience using software that it includes but not limited to Adobe Illustrator and Photoshop.</li><li>Ensures brand consistency across all communications and channels.</li><li>Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals.</li></ul>Job Category:&nbsp;AdministrativeAdvertised Salary:&nbsp;$50,000 - $60,000Work Schedule:Begin time: 8:30 AM End time: 5:00 PMWorking Condition(s):Operating University Vehicles (all types)Pre-Employment Requirements:<ul><li>Criminal Background Check</li><li>Driver's License Check</li></ul>Other Information:&nbsp;<ul><li>Travel to FIU Campus</li></ul>For further information or to apply, please visit careers.fiu.edu and reference Job Opening ID # 533610Pay TransparencyFlorida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.&nbsp; However, employees who have access to the compensation information of other employees or applicants as a part of&nbsp; their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

3 Marketing / Communications / PR Jobs